Open with Preview Helena Rubinstein Museum, Tel-Aviv Israet1 2008 This international exhibition showcased digital architecture projects of some of the leading architects in the world. clean.jp The principle plan was to use digital tools and algorithms that simulated crowds gathering and human movement within the museum. The computerized model created an infinite amount of possibilities for arranging the exhibits and rt organizing the space. The chosen algorithm created a pattern on the ground that indicated where the display podiums should be placed. The project was cooperation with architects: Dr. Yasha Grobman & Dr. Eran Noyman who were also the curator of the exhibition.